I Am Living Proof (You can be, too!)

'We are the science. You are the Living Proof.' 

This is the motto of my new fave hair care line. Thank goodness someone else is dealing with the science, because that is not an area my expertise...I'd much rather be benefitting from their incredible work, and with these products, I am!  
Within the last year, awareness of the brand Living Proof has gone up by 140% (source: adage.com). Thanks to the support of Jennifer Aniston, this small haircare brand has gone from a little-known line of products to a strong competitor amongst other top salon brands. 

I finally decided to give it a whirl. I did some research, which included watching the videos they have posted on their Youtube channel as well as their actual website, and learned some surprising facts from the scientists behind the brand. One of the ones I found most interesting was the fact that before Living Proof, there had not been any new technology used for anti-frizz solutions in the last 30 years...that explains why the zillion products I've tried recently to temper my seemingly uncontrollable hair have not worked. 

Sephora sells travel-sized Living Proof products, which was the perfect way for me to try the brand. I wasn't quite ready to splurge on the $24 shampoo and $24 conditioner. So, I bought the $10 travel-sized versions (see the $29 travel kit here) and trotted home, exceptionally excited for my shower the following morning. 

After my second day of use, I loved the results so much that I pushed the shampoo and conditioner on my mom, who is also constantly searching for a way to tame her locks. She loved it too! 

The line of products is a bit pricier than I would usually opt for, but I figure that my 'frizzy season' is summer, so to buy it only once a year for my bird's-nest-like summer hair is well worth the $48 splurge. 

Keep wandering,